Patagonia defines core elegance in outdoor gear. Patagonia builds outdoor gear with the philospy that form follows function. They design gear that works and fits great.. They define outdoor gear because well they started the industry and continue to set the standard. Patagonia also continues setting the environmental standard: “use business to inspire and implement solutions to the environmental crisis.” Recycled Fleece, organic cotton, reduced footprint Patagonia has been doing this for years.